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HOW IT WORKSFrom who you are to a living website.
There's a long way from 'here's a template, fill it in' to a website that actually represents a practice. Here's the whole path Stratum takes — from your information to a complete site, and then the part most companies skip: keeping it growing.
Two phases: getting to launch, then everything after.
Most companies only do the first phase — build a site once and move on. Stratum treats launch as the halfway point. The site keeps building after it's live, and you stay in control of what goes out.
Phase one
Getting to launch
From your information to a complete, research-grounded site live at your practice's own domain — nine steps, most of them handled for you.
Phase two
After launch
The part most website companies never do — ongoing growth that keeps the site current, with every change reviewed by you before it goes live.
From your information to a complete, live site.
Each step builds on the one before it. Your job through this phase is small: share the facts and approve what's accurate.
The research step
Step five is built on real chiropractic research — relevant evidence is pulled before any page is written, so the content stands on more than marketing copy.
- 01
Practice intake
Start with the practice, not a template. Who you are, how you treat, what you believe, and the patients you serve.
- 02
Verified identity data
Pull your professional identity — NPI, credentials, and practice details — so the facts on the site are right from the very first draft.
- 03
Services and conditions
Choose exactly what your practice treats and offers, so the site covers the real work in the office instead of a generic list.
- 04
Design direction
Choose a starting direction — established and clinical, family, performance, neurological, vitalistic, or community-focused — and the visual identity is then built custom around you, not confined to any of them.
- 05
Research retrieval
For every substantive topic, relevant chiropractic research is pulled before a single word of the page is written.
- 06
Content generation
Pages are written on top of that research — patient-friendly, specific to your practice, and built to be understood. Generation is fast, but completeness comes first.
- 07
Review and approval
You review the practice-specific facts and approve what's accurate. Nothing about your practice is assumed or guessed.
- 08
Domain and DNS
Connect your practice's domain so the new site lives at the address patients already know and trust.
- 09
Launch and provisioning
The complete site goes live — core pages, conditions, services, local pages, articles, and structured data all in place at once.
Launch is the halfway point, not the finish line.
Once the site is live, a quiet loop keeps it growing. It runs in the background — and you still approve anything patients will see. Then it repeats.
- 01
Watch for gaps
New questions, thin pages, and topics your practice hasn't covered yet get flagged automatically.
- 02
Research and draft
Relevant research is pulled and a new page — or a refresh of an existing one — is written on top of it.
- 03
You approve
The update waits for your review. Nothing publishes on its own, no matter how routine it looks.
- 04
It goes live
Approved work joins the site and strengthens the pages it connects to. Then the loop starts again.
You review, you approve, you're done.
You don't write articles, learn SEO, or film content. The heavy work happens for you — your job is to confirm what's true about your practice and say yes to what's ready.
What you do
- Share the facts about your practice
- Review what's drafted for accuracy
- Approve what goes live
What Stratum handles
- Research retrieval and citations
- Writing every page
- Site structure and internal links
- Technical setup and structured data
- Domain setup and provisioning
- Ongoing growth after launch
No articles to write. No SEO to learn. No content to film.
A few things doctors ask before starting.
Short answers to what usually comes up first. If something isn't here, a preview is the fastest way to see how it fits your practice.
Once we have your practice's information and your design direction, the build itself is quick — the site is generated, not hand-coded page by page. The pace after that depends mostly on how fast you review and approve the facts. We don't rush that part, because accuracy about your practice matters more than a fast finish.
No. You share facts about your practice and approve what's drafted. The research, writing, structure, and technical work are handled for you. You don't write articles, learn SEO, or film content.
Yes. The new site is built to live at your primary domain and become the one source of truth that patients and search engines find, so everything points to a single strong, current site.
Every substantive condition, service, and educational page retrieves relevant chiropractic research before anything is written — no invented studies, no generic scraped health articles, no unsupported statistics.
The site keeps growing — new pages, refreshed content, and wider local and AI-search coverage over time — and you still review and approve anything that will go live.
See it built around your practice.
A Stratum preview shows the structure, the content, and the visual identity your practice could have — built from who you actually are, not a template.
No generic template. No obligation. See the site your practice could have.