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Six Starting Points, One SystemSix practices that look nothing alike.
These aren't color themes, and they aren't the menu. Each is a genuinely different website — its own architecture, hero, imagery, and voice — built around a different kind of doctor and patient. They're starting points that show the range: every site's identity is built custom around the doctor, so the final look isn't confined to any of them. Open any one to walk the full example site.
Pick the practice each one belongs to.
Every direction below is a complete, clickable example. Notice how differently they're built — not just colored.
Established Clinical Authority
The regional second opinion for complex spines and cases other care didn't resolve.
- Best for
- Experienced doctors · Difficult cases · Disc & decompression
- Patient impression
- This doctor has seen my problem before — and takes it seriously.
- Practice positioning
- The regional second opinion for complex spines and cases other care didn't resolve.
- Visual character
- Formal and editorial. Serif headlines, restrained brass, a large doctor portrait, and research treated like a journal.
Modern Family Practice
The approachable family and prenatal practice parents recommend to each other.
- Best for
- Family chiropractic · Pediatric & prenatal · Community-oriented offices
- Patient impression
- This feels warm and safe enough to bring my whole family.
- Practice positioning
- The approachable family and prenatal practice parents recommend to each other.
- Visual character
- Bright and welcoming. Centered, image-led hero, rounded premium cards, natural-light photography.
Performance & Recovery
A performance brand for athletes and active adults, not a clinic template.
- Best for
- Athletes · Active adults · Sports chiropractic
- Patient impression
- These people will get me back to training — fast.
- Practice positioning
- A performance brand for athletes and active adults, not a clinic template.
- Visual character
- Bold and kinetic. Condensed caps, a diagonal action hero, outcome metrics, high-contrast signal.
Neurological Precision
Technology-forward upper-cervical and neurological care for patients who want real answers.
- Best for
- Upper cervical · Neuropathy · Balance
- Patient impression
- This is precise, modern care that measures before it treats.
- Practice positioning
- Technology-forward upper-cervical and neurological care for patients who want real answers.
- Visual character
- Deep navy and clinical blue. A cinematic, video-style hero over real clinical imagery, floating measured metrics, thin technical linework, and precise mono labels.
Natural Vitalism
Principled, philosophy-led corrective care for patients seeking more than symptom relief.
- Best for
- Subluxation-based offices · Corrective care · Wellness
- Patient impression
- This practice actually believes in what it does.
- Practice positioning
- Principled, philosophy-led corrective care for patients seeking more than symptom relief.
- Visual character
- Editorial and organic. A full-bleed nature hero, floating navigation, long-form serif, generous whitespace.
Local Landmark
The trusted community practice with deep local roots and a real street address.
- Best for
- Community practices · Competitive local markets · Strong regional identity
- Patient impression
- This is my town's chiropractor — they've been here for years.
- Practice positioning
- The trusted community practice with deep local roots and a real street address.
- Visual character
- Rooted and regional. A postcard place-hero, a service-area map, and a warm limestone-and-water palette.
Don’t see your practice in these six? That’s the point — these show the range, not the menu. Your site gets its own identity.
Not sure which direction fits the practice?
Tell us about the doctor and the patients you want more of. We'll show you a preview in the direction that fits — and you'll see the range for yourself.