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What You GetA complete practice website — not a five-page starter site.
Stratum builds the full digital body of knowledge around your practice: the pages patients look for, the research behind them, the local relevance, the technical foundation, and content that keeps growing after launch. Everything below is built around your doctor and your patients — not pulled from a fixed template.
A real website you can see — built around one practice.
Every Stratum site starts from who the doctor is, then grows outward into a connected structure of pages. Here is the shape of what gets built, with the six core pages every practice needs at its center.
- Home
- About
- New Patients
- Contact
- Frequently Asked Questions
- Practice Philosophy
The preview shows one of six starting directions — starting points, not a limit. The same structure can look like a completely different practice, because the identity is built around your doctor.
When the Usual Answers Haven't Worked, Look Deeper.
Second-opinion chiropractic care for complex spines — grounded in a full review of what's actually driving the pain.
Dr. Raymond Halstead, D.C.
“A full review of what's actually driving the pain — before any care plan is set.”
Lumbar Disc Herniation
When a disc pushes against a nerve root, the pain rarely stays in one place. Here's how no…
Illustrative preview · fictional demo practice
Deep pages for the conditions you treat and the services you offer.
This is where most websites stop at a single paragraph. Stratum builds real pages — typically around twenty condition pages and four to six service pages — each written for the way your practice actually works.
Condition pages
~20 typicallyTailored to what the practice treats. The list below is representative — the real set is chosen around your doctor's focus.
Service pages
4–6Based on the services your practice really offers — not a generic menu.
- Chiropractic Care
- Spinal Decompression
- SoftWave
- Corrective Care
- Instrument Adjusting
- Neurological Rehabilitation
Chosen around your practice — the conditions you see every week, and the services that actually set you apart.
Pages for the places you serve — and the questions patients ask before they call.
Two things a thin website almost always skips: real local relevance, and useful education that answers the questions patients are already searching for.
Geographic / local pages
Where your care is available
Geographic relevance for the surrounding cities you actually serve, so nearby patients and local search both understand where you are.
- Primary city page
- Surrounding towns you serve
- Directions & parking
- New-patient logistics
- Insurance & personal-injury notes
- Community & local context
Educational articles
~10 typicallyAnswers that reinforce your pages
Educational content that supports your primary condition and service pages. Examples of the kind of question an article answers:
- What to expect at your first visit
- When back pain should be checked
- Sciatica vs. general leg pain
- Is spinal decompression right for me?
- Headaches that start in the neck
- Recovering after a car accident
Written the way the doctor actually practices — condition by condition, service by service.
The substantive pages are grounded in research — and it shows on the page.
Every condition, service, and educational page retrieves relevant chiropractic research before anything is written. Citations are integrated into readable patient education, not bolted on to impress.
On a research-supported page
“Non-surgical spinal decompression aims to reduce pressure inside the disc and ease irritation of the nearby nerve root — often the reason the pain travels down the leg.”1
The reference is integrated into the writing and cited on the page. Patients get education they can actually use; the citation is there for anyone who wants it.
More on how the research works.
The part patients never see — and search engines never forget.
A beautiful page that search engines and AI systems can't understand doesn't help the practice. Every Stratum site is built on the same technical foundation underneath the content.
Responsive design
Reads and works well on phones, tablets, and desktops — where most patients start.
Hosting & SSL
Fast, secure hosting with HTTPS on your own domain, handled for you.
Structured data
Schema markup so search engines and AI systems can understand who you are and what you treat.
Internal linking
Conditions, services, articles, and local pages connect into one coherent structure.
Accessibility foundations
Semantic headings, readable contrast, and keyboard-friendly navigation.
Technical performance
Lean pages that load quickly and hold up as the site grows.
Sitemap & indexing
A maintained sitemap and clean markup so new pages get found.
One source of truth
Everything lives at your primary domain instead of scattered across vendors.
Not a finished project. A website that keeps building.
Most companies hand over a site and move on. The most valuable part of Stratum starts the day after launch: the site keeps growing new pages, refreshing existing ones, and strengthening its local and AI-search coverage over time.
New pages over time
Fresh condition, article, and local pages as the practice grows.
Refreshed content
Existing pages updated as research, services, and patient questions change.
Compounding structure
Each new page reinforces the ones it connects to.
One growing source of truth
Everything stays on your primary domain, getting stronger.
See what Stratum would build around your practice.
Start with a free scan of your current website — then see the complete structure, research, and identity your practice could have instead.
No generic template. No obligation. Built around your doctor and your patients.