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Cortex · The Complete Marketing SystemThe marketing system that never clocks out.
Most chiropractors know they should be doing more videos, patient education, consistent posting, Facebook marketing, community involvement, and competitor awareness. They do not have time to do all of it. Cortex keeps watch while you keep practicing — and prepares the marketing for you to approve.
The website stays the center. Cortex keeps everything around it moving.
Stratum is the living website — the one place a patient, a search engine, or an AI system can always find the current, complete truth about your practice. Cortex is the system that grows around it: videos, education, imagery, social, and local campaigns, all pointing back to that one source of truth.
More marketing happens — and it isn't your second job.
The point of Cortex isn't more work. It's that the marketing most doctors know they should be doing finally gets done, without them becoming full-time marketers.
You keep practicing
Cortex keeps watch and prepares the work. You treat patients instead of planning posts.
Your practice stays visible
Consistent education, video, and local activity keep your practice in front of the right patients.
Nothing goes out unapproved
Every piece waits for your review. You are always the one who says yes.
Five kinds of work, handled — so you don't have to.
Each of these would normally be a separate vendor or a job you never get to. Cortex prepares them and brings them back for your approval, all pointing at one practice.
It keeps watch on the market
Cortex pays attention to the things you can't: nearby competitors, local news, community activity, patient interests, reviews, and how visible your practice actually is. When something matters, it's ready with a response.
- Nearby competitors and local news
- Community activity and patient interests
- Reviews and your practice's visibility
It creates practice-specific marketing
Videos, images, and patient education made for your practice — not recycled stock every office already uses. Over time a consistent look and voice develops that recognizably belongs to you and no one else.
- Practice-specific videos and images
- Patient education that answers real questions
- A consistent identity that builds over time
It keeps the channels active
Once you approve a piece, Cortex can keep social platforms and the Google Business Profile active with it — so your practice stays visible beyond its own website, carrying one consistent message.
- Social publishing, kept consistent
- Google Business Profile kept current
- One message everywhere it appears
It runs local and seasonal campaigns
Cortex prepares local and seasonal campaigns and helps manage Facebook marketing and boosted posts — so you can promote the right service at the right time without planning any of it.
- Local and seasonal campaigns
- Facebook marketing and boosted postsRolling out
- Timed around real local moments
It helps show what's working
Marketing should tie back to the phone ringing and the schedule filling. Cortex is being built to help show what actually produces calls and appointments — so spend follows results, not guesses.
- Tied to calls and appointmentsRolling out
- Results you can see
- Effort that follows what worksRolling out
Coming to Cortex: coordinated Facebook advertising, boosted-post management, and clearer reporting on which campaigns produce calls and appointments.
Cortex prepares. You decide.
Cortex does the watching, drafting, and preparing in the background. The decision to publish stays with you — every time. Here's the path a single piece takes, from a moment in the market to a live, approved post.
- 01
Cortex notices
A competitor, a local moment, a patient question, a review — something worth responding to.
- 02
It prepares the response
The right piece is drafted with its images or video, made for your practice.
- 03
It waits for you
The draft lands where you can see it — not where a patient can.
- 04
You approve
Nothing moves forward until you say yes to the content and the visuals.
- 05
It goes to work
Approved, it publishes to the website, the Google Business Profile, and social — and into video and campaigns.
One coherent story about your practice — not five vendors telling five.
The difference isn't the number of tools. It's whether they tell one story about your practice, in one place, that gets stronger over time — or five separate stories that never add up.
The usual arrangement
Five Separate Vendors
- A separate company for each thing
- Different messages that don't line up
- Stock photos every practice already uses
- Content that scrolls away and leaves nothing
- No shared source of truth
- $1,500–$2,000 a month, and it never compounds
One system for chiropractic
Stratum + Cortex
- Every part points back to one website
- A single, coherent story about your practice
- Original imagery and a consistent identity
- Authority that accumulates on the website
- The website as the shared source of truth
- Your approval at every step
Stratum makes the website alive. Cortex makes the entire marketing system alive.
Start with the website. Let Cortex keep it moving.
See what Stratum can build as the foundation for your practice — and how Cortex can watch the market, prepare the marketing, and keep it all moving, with your approval at every step.
Cortex is optional. The living website is the foundation everything else grows around.